the Lyndon log

Advertisers are still cold on games sponsorship with Commonwealth Games (CWG) 2010 less than six months away. The advertisers likely to be associated with 2010 CWG include Maruti Suzuki, Adidas, Volkswagen, Reebok, Sahara India and LG.The companies are still mulling over their prospects of jumping on CWG bandwagon.

Commercial business head, Maruti Suzuki Shashank Srivastav said, “We are figuring out the benefits in the form of eyeballs, top-of-mind recall of brands by the consumers.”

The games organising committee has till now roped in Coca-Cola India as the official beverage partner for the Game.The others who have officiated their sponsorship deal include public sector units such as National Thermal Power Corporation, Air India, Indian Railways and Central Bank of India.

The major sponsors of sporting events like IPL-3, T20 World Cup and the FIFA World Cup which include Electronics major such as LG, Videocon and Samsung, are also reluctant to tie up for the Games. A Samsung Electronics official stated, “We don’t see the games as a saleable property for us. So, there will be no major launches during the Commonwealth Games.”

For more information on the Commonwealth Games, check out http://www.thecgf.com/ and http://www.thecgf.com/games/future/delhi2010.asp?yr=2010

Article above found at: http://www.india-server.com/news/commonwealth-games-2010-advertisers-24053.html

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